Lifestyle Photography: Images for Branding, Recruitment and Retention
Images captured from unexpected angles or vantage points in various real-life situations and events, can depict a slice-of-life scene. The subject or subjects are interacting with each other, the light looks normal and not artificial. The images show the confidence and focus of the subject without feeling staged. The lighting gives the photographs an overall warmth. A good recruiting image will have an aspirational tone. The image may even suggest to the viewer that he or she wants to be in that scene.
These kinds of photos, often called lifestyle images, are commonly used for education and institutional recruiting purposes. Also, companies wanting to project a positive image for investor relations purposes and to attract employees and facilitate retention, also utilize these kinds of images.
Call/text me at 832-819-2047 to discuss your “slice of life” images!